AI case study
Our client helps high-net-worth individuals track everything they own, from property and art to watches, cars and boats, and link each asset to its insurance, location and beneficiaries.
Heading into launch, the marketing team needed a steady flow of premium content: weekly social videos, full campaign bundles from search ads to landing pages, and a help-centre video for every feature. A small team, one person per task and no video editor meant the design team carried most of the load.
A custom internal tool built on the client's own brand system. The team picks an image, graphic or video, follows a guided brief, and gets on-brand base assets made with Claude and Higgsfield. Designers receive layered Photoshop and After Effects files they can finish themselves.
Every frame is the real app, but nobody touches the mouse. When the interface changes, the same script rebuilds a tutorial in about 15 minutes instead of a manual re-shoot. That matters across 360 help articles.
Hands-on sessions built around the team's own campaigns, from prompting and ideation for non-creatives to a full Claude and Higgsfield workflow. The marketing and design team now produce their own base assets, from social videos to campaign visuals.
“I didn't believe much in AI before, but I didn't know it could deliver such results...”