Service 02 · Custom Tools and Automation

Custom AI tools built around how your team already works.

Off-the-shelf software rarely fits. We build small, focused tools on your own brand and systems that take repetitive work off your team's plate, from content production to reporting.

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Who it's for

  • Marketing and design teams producing the same assets every week
  • Operations teams buried in manual updates and resizing
  • Companies paying for subscriptions that only half fit the job

What you get

  • In-house content studios that produce on-brand images, graphics and video
  • Automated workflows, such as self-updating help-centre videos or weekly deal cards in every format
  • Internal platforms, like a monthly alignment page between HQ and regional teams
  • Simple handover guides so anyone on the team can run them

How it works

01

Scope

We pin down the exact task, the inputs and what good output looks like.

02

Build

We build the tool with AI, testing against your real work.

03

Refine

Your team uses it, we adjust until the output matches the standard.

04

Hand over

Setup guides and support so it keeps running without us.

See it in practice

InsightOne input, every format: how a week of design work became one clickRead →InsightHow we turned a help centre into a self-updating video libraryRead →Case studyFrom a stretched team to an in-house content engineRead →

Frequently asked questions

What kind of tools do you build?

Content studios, automated video and document workflows, asset generators and internal platforms. If your team repeats the same task every week, it can usually be automated.

How long does it take to build a tool?

Small tools can be working within days. Larger systems with several formats or integrations take a few weeks.

Which AI tools do you use?

We pick per job, often Claude for the logic and writing, plus specialist tools for voice, video or images. Where possible we build on tools you already pay for.

Who owns the tool?

You do. It runs on your accounts and systems, with guides so your team can operate it.

AI Strategy →Team Enablement →

Got work AI should be doing? Let's talk.

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