Strategy, Launch Design, Digital Asset Design & Creative Direction
Common Ground
Co-working, launched in the Philippines
- Timeline
- 2018 - 2019
- Client
- Common Ground Philippines
- Industry
- Real Estate and Co-working
- Location
- Manila, Philippines
The brief
Common Ground is a successful Malaysian co-working company known for affordable offices and clean, modern interiors. It gives businesses of every size a workplace they are proud to bring clients to.
The brief: bring that model to the Philippines, win over local freelancers and companies, raise the standard of the modern workplace and build a strong professional community.
Challenge
Copying a strategy from one country to another rarely works. We had to keep Common Ground's values and culture while finding the biggest problems Filipino entrepreneurs face, and package the most valuable answers into modern co-working spaces.
Research
In late 2018 we noticed that many real estate companies were weak on search rankings and digital marketing. That left a big gap for a brand willing to go all in on digital.
Solution
We put the whole budget into blog content, community focus groups and targeted ads, all telling the Common Ground story of advanced co-working spaces in Metro Manila and beyond.
What we delivered
- Market Research
- Strategy Workshop
- Digital Marketing Strategy
- Conversion and Sales strategy
- Digital Campaign Design
- Creative Direction
- Graphic Design
- Photography and Videography
The outcome
Within two months we were outranking larger, established real estate companies on key search terms. Web traffic grew more than 20 times in the first two quarters, cost per lead dropped by 84%, and impressions rose by 700% through our funnel strategy.